Wednesday, September 26, 2012


Who Am I? And Why Do I Blog?

Hi! I don't know if we have officially met.  I'm Becca and I like to talk.  Specifically, I love to tell you (my readers) all about things I love.  A lot of which happens to be fun, family activities, amazing restaurants, and great ideas, products, or deals that you just can't live without.

And that is where the concept of R We There Yet Mom? was born. As a recent (2008) transplant to the Austin, Texas area, my family discovered many fun & unique things.  So many cool things, that my friends were getting tired of hearing about it.  I began to write about places we would go on my family blog and discovered how much I enjoyed sharing with everyone our experiences.  After getting repeatedly asked for ideas of "what to do with my kids this weekend", I decided it was time to share those fun ideas with YOU.  Thus, R We There Yet Mom? was created.

Over the past year, my family has discovered new places here in Austin like The Cathedral of Junk and Laguna Gloria. We have been blessed to experiencing such fun places like SeaWorld in San Antonio or Schlitterbahn in New Braunfels.  We have stayed in some really fun places like the Hyatt Regency Lost Pines or the Kid's Fantasy Suite at the Omni Houston. I have LOVED telling you about each & everyone of the fun things that we have done.  And I have been incredibly blessed by the outpouring of support that my blog readers and Facebook Family has given us.

I never in a million years would have seen myself as a writer.  I went to school and received a BA in Biology and went on to a very successful sales career.  But my path changed and here I am.  I'm not good.  I'll never write a best-seller (unless it's a really great book on fun things to do in Texas!) but I absolutely love what I am doing now.  When someone asks me my "profession", I proudly tell them I am a freelance travel writer with my own site.  Oh yes, I actually write for other websites and get paid to do so.  Fun, huh?

Word of Mouth has become the norm in advertising now.  With the social media explosion, it is easier to reach 10,000 in one single blog post/facebook post/tweet/Instagram photo/etc. than it is to place an ad in a magazine.  And marketers are taking notice how influential bloggers have become. Companies are looking for unique ways to partner with bloggers in campaigns ranging from photo books to breakfast cereal to cell phones.

I have been approached to write about all sorts of things - eyeglasses, car insurance, skin care, and dog food are just a few examples.  I have turned nearly all of them down as they did not had a good "fit" with R We There Yet Mom? and I respect the time you give me to read my blog.  I mean, how can I tell you how awesome this children's museum is and follow it up with a post on lice prevention shampoo?

There is a way for Companies & Bloggers to work together beautifully.  BlogFrog has a completely different mindset on partnering with bloggers. It's called Influencer Marketing and it involves targeting a unique audience that cares about a product in a way that is authentic & transparent.  As readers (and consumers), we'd rather hear about something from someone we like and trust and in return have the chance to give our opinions as well.....carrying on a conversation of sorts.

BlogFrog does this so well.  Advertising is not 'in-your-face'.  It's not 'shouted' out to a non-specific audience.  It is incorporated into blogs seamlessly.   It is genuine. BlogFrog simply brings you sponsored conversations with brands you love.

Recently, I was invited to become a member of BlogFrog's Influencer Circle. I was thrilled as I think what BlogFrog is doing to partner with bloggers is unique and I wanted to be a part of it. It doesn't mean you will be inundated with sponsored posts here on R We There Yet Mom?, but it doesn't mean you might not encounter one either.  Just know that I will only write meaningful content on brands I love and want to share with you.  Which is honestly getting right back to the core reason I started this blog - to share!

As a part of the BlogFrog Influencer Circle, I have the chance to create meaningful, authentic content for brands I love.  If you’re a blogger interested in new opportunities, join BlogFrog’s Influencer Circle and check out some of the top brands already working with BlogFrog.

If you’re a brand looking to work with online influencers, learn more about BlogFrog’s Brand Solutions here.

Now, I’m curious. What do you love most about blogs and blogging?

This is a sponsored conversation written by me on behalf of BlogFrog. The opinions and text are all mine.